委婉语是语言使用过程中的普遍现象,是一种交际策略。使用委婉语是语言使用者在特定时间、特定情况下的一种语用策略。国内外的许多学者从不同的视角对委婉语作了深入的研究,并取得了丰硕的成果。通过此研究,有利于消费者更好地理解委婉语,从而达到成功交际的目的。 Euphemism is a common phenomenon in the use of language and is a communicative strategy. The use of euphemism is a pragmatic strategy of language users in specific situations and at certain times. Many scholars at home and abroad have made a deep research on euphemism from different perspectives and have achieved fruitful results. Through this study, help consumers better understand euphemism, so as to achieve the purpose of successful communication.