种种迹象表明,报纸的发展已经从“平台期”进入“下行期”。原因是多方面的,但主要有两大原因:一是新媒体的发展;二是经济环境发生变化。面对这样的经济态势及传媒产业的发展环境,报业要做好自身经营就必须要转型升级。如果不能尽快在传播格局、产业结构、体制机制上转型升级,从传统报业走向现代传媒集团,成为文化产业战略投资者,报业将面临更为严峻的挑战,甚至会面临生存发展危机。如何进行报业转型升级报业转型升级,重点是产业结构优化。从产业方面 There are indications that the development of the newspaper has entered from the “platform ” into “downtime ”. There are many reasons for this, but there are two main reasons: First, the development of new media; second, changes in the economic environment. In the face of such economic situation and the development environment of the media industry, the newspaper industry needs to be transformed and upgraded if it is to conduct its own business. If we can not transform, upgrade and upgrade the industrial structure and institutional mechanism as soon as possible and move from the traditional newspaper industry to the modern media group as a strategic investor in the cultural industry, the newspaper industry will face even more severe challenges and will even face the crisis of survival and development. How to carry out newspaper transformation and upgrading newspaper restructuring and upgrading, focusing on the optimization of industrial structure. From the industry side