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编前:具有一定管理水平的大型供应商,会根据零售商的不同定位设计不同的商品,向不同的零售终端供应不同的商品规格。低价格、小包装供应便利店,大包装供应大型综合超市,豪华礼品包装供应精品百货商店,这是基本常识。而了解零售商管理品类时的价格带分布,是现代供应商必须具备的另一个基本技能。比如个大、红润、均匀的苹果提供给百货店(价格带高);中等大小的多数提供给超市(价格带居中);个头小、不均匀又有些虫蛀的甩给折扣店……不了解零售企业的商品政策,特别是价格政策,你就无法向它推介符合其既定路线的不同内容的商品或超前半步的商品,也就难以进入目标卖场,更谈不上从战略和技术上把握住零售终端,与商家形成鱼水关系。
Before compilation: A large-scale supplier with a certain management level will design different products according to different retailers’ positions and supply different product specifications to different retail terminals. Low prices, small package Supply of convenience stores, large packaging Supply of large supermarkets, luxury gift packaging Supply boutique department store, which is the basic knowledge. Understanding the distribution of price bands when managing retailer categories is another essential skill that modern suppliers must have. Such as a large, ruddy, uniform apples to the department store (the price is high); the majority of medium-sized to the supermarket (price center); small, uneven and some moth-eaten to discount stores ... do not understand Retail products, especially pricing policies, you can not promote it to different parts of the line with its own content or advance half a step of the goods, it is difficult to enter the target store, let alone from the strategic and technical grasp Live retail terminals, fish and water business and the formation of the relationship.