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在豪赌海南清水湾获利颇丰后,雅居乐日益迷恋的高毛利和长周转模式。在年景并不差的2012年、2013年,以及2014年,由于销售持续乏力,雅居乐逐渐被一线房企拉开距离,已经掉队。雅居乐连续四年销售目标未完成连续四年没有完成销售目标,是雅居乐地产最不能回避的尴尬问题。在300亿元线上徘徊三年后,雅居乐才在2013年勉强突破400亿元销售规模。截至2014年12月31日止,集团的累积预售金额为441.6亿元;累积预售建筑面积为458.8万平方米;平均预售价为每平方米9,625元。按照年初所定下的480亿元销售目标来看,雅居乐完成去年目标92%。
Following the lucrative bet on Hainan’s Clearwater Bay, Agile is increasingly obsessed with high-margin and long-term turnover models. In 2012, 2013 and 2014, with no worse years, Agile was gradually left behind by first-line home sales because of sluggish sales. Agile sales targets for four consecutive years not completed For four consecutive years did not complete sales targets, Agile Property is the most unavoidable embarrassment. After hovering for 30 billion yuan for three years, Agile managed to surpass 40 billion yuan in sales volume in 2013. As of December 31, 2014, the accumulated pre-sale value of the Group was 44.16 billion yuan, the cumulative pre-sale gross floor area was 4.588 million square meters and the average pre-sale price was 9,625 yuan per square meter. In accordance with the target of 48 billion yuan set by the beginning of the year, Agile completed its target of 92% last year.