包装设计中创意是灵魂,也是设计方案被认可的重要原因,但是创意不是天马行空的异想,还要注重对消费者的使用环境、使用工具等非直接要素的思考与关注,即消费者使用商品时的肢体语言和行为过程与商品的交互关系,然而此点正是设计师在设计思考过程中容易忽略却又及其需要注意的地方,它是设计成败与效用的突破点之一。 Creative design is the soul of the package design, but also an important reason for the design program is recognized, but creativity is not abstract, but also pay attention to the consumer’s use of the environment, the use of tools and other non-direct elements of thinking and attention that consumers use of goods When body language and behavior process and the interaction between goods, but this point is the designer in the process of thinking is easy to overlook but also need to pay attention to it, it is one of the breakthrough points in the design success and effectiveness.