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当今包装设计业界出现了创新与模仿并存的现象,既有在良好品牌形象的光环下,所做的包装工艺的组合;也有某些东施效颦般的工艺堆砌,既有原创作品的耳目一新,也有仿制作品的似曾相识。针对旅游产品的包装设计研究,我们应极力遵循创新大于模仿的原则,充分考虑包装是多方面积极因素的有机整合,真正给消费者带来方便,体现包装服务于人类、美化生活的理念。本文正是对旅游产品的包装设计做了更深一步的研究,打破市场原有形态,对旅游产品包装有了革命的创新。
In today’s packaging design industry there is a coexistence of innovation and imitation, both in a combination of packaging processes under the aura of a good brand image, as well as some piles of technology that are highly effective, both original and refreshing Deja vu For the study of packaging design of tourism products, we should try our best to follow the principle of innovation is greater than imitation, fully consider packaging is a combination of many positive factors, truly bring convenience to consumers and embody the concept of packaging services in human beings and beautifying life. This article is a deeper study of the packaging design of tourism products, to break the original form of the market and revolutionize the packaging of tourism products.