六、争抢会展培训市场近年来,中国的会展经济飞速发展,但会展理论研究和会展人才培训却跟不上产业发展的需要,市场产生了巨大的会展培训需求。拥有悠久的办展历史和丰富的办展经验是国际会展主办机构的强项,占领中国会展培训市场自然也成为它们进军中国市场的举措之一。目前,美国、德国、法国、意大利等世界主要会展强国几乎都开始涉足中国的会展培训市场。 VI. Competition for the Exhibition and Training Market In recent years, China’s exhibition economy has developed rapidly. However, the exhibition theory research and exhibition personnel training have not kept pace with the needs of industrial development, and the market has generated a huge demand for exhibition training. Having a long history of organizing exhibitions and rich experience in organizing exhibitions are the strengths of the international convention and exhibition organisers. Occupying the Chinese exhibition and training market has naturally become one of their initiatives to enter the Chinese market. At present, most of the world’s major convention and exhibition countries, such as the United States, Germany, France, and Italy, have begun to engage in the Chinese exhibition and training market.