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在回顾中国旅游年主题发展脉络及其特征总结的基础上,对旅游年主题影响下的中国入境旅游发展进行分析。1从时间维度,旅游年主题对引导入境旅游吸引力提升发挥明显作用,同时对中国旅游发展呈现的异向内增长、异向外增长、协同内增长、波动内增长阶段性梳理后发现,相对国内旅游快速发展,入境游客增长率日益趋于落后状态。2从空间维度,旅游年主办地点主题导向及凝聚分布特征,能够较好实现对主题内涵阐释及发挥地区资源优势的“双赢”目标;旅游年主办地点对入境旅游发展的空间影响存在“斑块—廊道—基质”演化特征,同时旅游年主题在国内外宣传和推广中,对增强入境旅游抵抗风险的隐性效应、优化客源结构及国际旅游形象提升等表现较好。最后,基于以上分析,提出旅游年主题选取、活动创新等促进入境旅游发展的建议。
On the basis of reviewing the development of China’s tourism theme and its characteristics, this paper analyzes the development of China’s inbound tourism under the theme of tourism year. 1 From the time dimension, the theme of the year of tourism plays a significant role in guiding the attractive attraction of inbound tourism. At the same time, it shows that the tourism industry in China is characterized by different internal and external growth, synergistic internal growth, The rapid growth of domestic tourism, inbound tourists increasingly tend to fall behind the growth rate. 2 From the perspective of space and the theme orientation and cohesion distribution characteristics of the host venues for tourism, the target of “win-win ” for the interpretation of the theme and the regional resource advantage can be achieved well; the spatial influence of the host year of tourism year on the development of inbound tourism exists At the same time, the theme of the year of tourism plays a better role in enhancing the resisting risk of inbound tourism, optimizing the structure of visitor source and promoting the international tourism image in the publicity and promotion at home and abroad. Finally, based on the above analysis, this paper puts forward some suggestions on promoting the development of inbound tourism such as choosing the theme of tourism year and innovating activities.