商业报道不应老是陷于枯燥的数字之中。综合性报道当然是必要的,但认为只有它才能引起读者的注意,则未必正确。事实上,最能吸引读者的,倒是那些与群众生活关系密切、篇幅短小、读来轻松的商业报道。这样的报道内容通常都是很具体的,如大商场设立酱油专柜,京城夜晚“招客灯”等等,使人感受到商业生活色彩纷呈。《两个手电筒引出新课题》(见10月12日新华社新闻稿),可算作这类报道中比较好的一篇。稿件写的是石家庄市人民商场开展小商品售后维修。但此稿写作时没有面面俱 Business coverage should not always be boring numbers. A comprehensive report is certainly necessary, but it is not necessarily true that only it can arouse the reader’s attention. In fact, the most attractive readers, it touches those closely related to the mass life, short length, easy to read business report. Such reports are usually very specific content, such as the establishment of soy sauce counter shopping malls, the capital night “lights” and so on, people feel the colorful commercial life. “Two flashlights lead to a new topic” (see press release, Xinhua News Agency, October 12), which can be regarded as a relatively good one in such reports. Manuscripts are written Shijiazhuang City, the people’s mall to carry out after-sales maintenance of small commodities. However, this draft writing is not exhaustive