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与其做大池塘的小鱼,不如做小池塘的大鱼。毛泽东说过:“革命没有根据地就像一个人没有屁股一样,一个人没有屁股坐不稳。”每个企业都要有自己的根据地,没有根据地,没有机会坐下歇会儿,会累死。区域性品牌优势明显:一、地域文化优势。中国很大,语言、传统、习惯等,相隔100公里就有很大差异。区域性品牌具有天然的原产地优势,符合当地的传统文化和生活习惯,能得到当地消费者的情感认同。有些品牌甚至见证了当地几代人的成长,有亲近感,这种情感就像一层保护膜。
It is better to be a big pond in a small pond than the small fish that make a big pond. Mao Zedong said: "Every enterprise must have its own base, no base, no chance to sit back and rest, will be tired dead. Regional brand obvious advantages: First, the geographical and cultural advantages. China is large, language, traditions, habits, etc., separated by 100 km there is a big difference. Regional brands have the advantages of natural origin, in line with the local traditional culture and lifestyle, can get the emotional recognition of local consumers. Some brands even witness the growth of local generations, a sense of intimacy, this feeling is like a layer of protective film.