大众美术是群众文化的重要内容之一,以大众美术为重要内容的群众文化具有娱乐、交流功能,团结功能、群体认同功能。大众美术在群众文化中的“精英”地位,为艺术文化产业开辟市场,为非物质文化遗产的保护与传承提供支撑,具有极为重要的社会价值。一、大众美术在群众文化中的娱乐交流功能群众文化最基本的社会功能是娱乐和交流。大众美术在群众文化中的重要地位已经成为现代人渴 Mass art is one of the important contents of the mass culture. The mass culture based on mass art has the functions of entertainment, communication, unity and group identification. The “elite” status of popular art in the mass culture opens up a market for the arts and cultural industries, provides support for the protection and inheritance of the intangible cultural heritage, and has extremely important social values. First, the public art mass entertainment in the mass exchange function The most basic social function of mass culture is entertainment and exchange. The importance of mass art in mass culture has become thirsty for the modern age