O2O转型,是这一年多来最火的互联网名词之一,除了微信之外,各类成功学培训公司也把它推到了新的巅峰高度。其实对于传统企业而言,思考O2O很大程度上是出于居安思危的状态,但实际上,情况的确也没有媒体鼓吹的被颠覆那么糟糕,对自身的产品服务盲目自信或者不自信都是误区。由于传统行业产品属性的问题,是否要进行O2O还是取决于产品的本质,产品的革新未必是必经之路。那么,传统企业到底要不要转型?怎样转型?转型之后又会怎样?以下我们借用专家对三个经典传统行业的分析,管中窥豹。 O2O transformation is one of the hottest Internet terms over the past year. Apart from WeChat, various successful training companies have pushed it to new heights. In fact, for traditional enterprises, thinking O2O is largely in a precarious state of safety, but in fact, the situation is indeed no media to promote subversive so bad, blind or self-confidence of their products and services are misunderstanding. Due to the nature of the product in traditional industries, whether O2O is to be implemented or not depends on the nature of the product, product innovation may not necessarily be the only way to go. So, the traditional enterprise in the end to transition? How to transition? What will happen after the transition? Here we borrow the expert analysis of the three classic traditional industries.