第三届中国汽车品牌营销奖案例开征,参评作品为2016年度举办过的具有创新意义、有影响力的主题性品牌活动汽车行业技术、产品的革新浪潮已然延伸至营销领域。2016年以来,跨界、网红、直播、大数据,以及VR技术应用等一系列新营销现象的兴起,让中国汽车营销步入新的阶段。在这股浪潮中,汽车界出现了哪些创意品 The Third China Automotive Brand Marketing Award Case Launched, Participating Exhibits as Innovative and Influential Branded Brand Activities Held in 2016 The automotive industry technology and product innovation wave has been extended to the marketing field. Since 2016, the rise of a series of new marketing phenomena such as cross-border, network red, live broadcast, big data and application of VR technology have pushed China’s automobile marketing into a new stage. In this wave, what creative products appear in the auto industry