坦诚而言,着墨于这个主题,我想讨论的并非是消费者对汽车本身的消费心理和习惯,也不是在谈论汽车产品本身,而是想和大家交流国人在各个行业的市场消费者的消费心理与国外有什么不同。从某种程度上说,我们讨论的是一种社会心态和民族特质。汽车消费只是相对整个消费市场的一个缩影,所谓从一斑可窥全豹。我清晰记得去年2013款宝马5系上市的时候,有个来自加拿大的乐队接受宝马的邀请来国内表演,我当时也在现场,那个歌手非常兴奋且羡慕地问我这款5系的价格,并说在加拿大很少有个买全新的宝马了,最多也就是买个二手。他对中国有这么多全新的5系感到有点惊讶,这在国外是不可想象的。如奢侈品的销量增速一样,豪车的市场成长速度,足以让老外知道,中国人早已不是黑白电视机的时代。 Frankly speaking, in this topic, I would like to discuss not consumer psychology and habits of the car itself, not talking about the automotive product itself, but to share with you the consumption of consumers in various industries in the market What is the difference between psychological and foreign. To some extent, we are talking about a social mentality and national traits. Automobile consumption is only a microcosm relative to the entire consumer market, the so-called can be seen from the whole leopard. I clearly remember last year when the 2013 BMW 5 Series came to market, there was a band from Canada that invited BMW to perform at home. I was also there. The singer was very excited and enviously asked me about the price of this 5 Series. Few in Canada to buy a brand new BMW, up to buy a second hand. He was a bit surprised at so many brand new 5-series in China that it was inconceivable abroad. As luxury sales growth, luxury car market growth, enough to make foreigners know that the Chinese people are not long black and white TV era.