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订立香港广告商会之实务标准的三项原因为: (ⅰ)向佣用本会会员之广告客户进一步保证,其所佣用之公司及个别人士均奉行与彼等一致之实务标准及操守。 (ⅱ)确保广告代理商行业继续成为一门具专业水准及有利可图之事业。透过保
The three reasons for establishing the practice standards of the Hong Kong Advertising Association are: (i) further assurances to advertisers applying for the membership of the Association that the companies and individuals employed by them are subject to their own standards of practice and ethics. (Ii) to ensure that the advertising agency business continues to be a professional and profitable business. Through insurance