在注重生活和情境,强调与消费者沟通的体验营销时代,体验馆就像直销企业精心布置的家一样,消费者能在此通过感官体验实现思维认同。安利大中华区总裁颜志荣这样形容体验馆,“你可以叫它体验中心,或者旗舰店,也可以称之为殿堂。但在我心里,它其实是一个家”。为了让更多经销商和消费者有“家”的归属感和认同感,直销企业在体验馆的功能分区上也逐渐摸索出一套与时俱进 In an era of experiential marketing that focuses on life and context and emphasizes communication with consumers, a museum of experience is like a well-appointed home in a direct selling business where consumers recognize their thinking through sensory experiences. Yan Zhirong, president of Amway Greater China, described the experience hall as “you can call it the experience center, or the flagship store, which can be called the palace, but in my heart it is actually a home.” In order to let more dealers and consumers have “home ” sense of belonging and identity, direct selling enterprises in the functional area of ​​the museum experience has gradually explored a set of advancing with the times