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1.看比赛花销大哪个转播者能够转播2002年世界杯赛的所有比赛呢?对于一家法国电视台,其开出的支票要达到5亿法郎,也就是说10倍于法国电视一台和法国电视台转播1998世界杯比赛的费用!因为,电视转播权头一次没有出让给欧洲广播协会,而是给了一家私人视听集团——德国的希尔希集团。为了确保其答应在2002年世界杯赛中,使国际足联有2亿法郎的收入和2006年有预期的60亿法郎的收入,基尔希集团打算让非加密普通电视台和收费电视台分享电视转播权。
1. Look at the big game spending Which broadcasters can broadcast all the matches of the 2002 World Cup? For a French television station, its checks to be 500 million francs, that is 10 times the French television and French television stations Broadcasting the cost of the 1998 World Cup, for the first time that television rights were not given to the European Broadcasting Society, but to a private audiovisual group, the German Hirsch Group. In order to ensure that it promised FIFA 200 million francs in 2002 World Cup matches and expected 6 billion francs in revenue in 2006, the Kirsch Group intends to allow non-encrypted regular television and pay-television stations to share TV rights .