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2006年的中国网络游戏市场,如果不用惊涛骇浪一类的辞藻来形容的话,那么在纷繁喧闹的社会中,也依然风起云涌。回顾这一年,大事、小事、新鲜事,层出不穷;骂声、赞声、喧闹声,声声入耳。盛大转型了,专注资本运做并非本意,而是缘于盛大盒子没有取得预期的成功;九城因《魔兽世界》陷入众矢之的之境地,以至于众多非专业人士一提起网游就会联想到九城;史玉柱把《征途》炒红了,这个商业怪才不按常规套路出牌,对市场却有极准的敏感度,以在央视做游戏广告的吃螃蟹精神昭示世人。同时,游戏行业的全面开花,仍掩饰不住一片繁华背后的种种尴尬,目前,摆在游戏业界面前的困扰仍然不少:经费的不足让研发更加艰难;游戏厂商的社会责任问题受到关注;小规模的游戏厂商受到渠道和市场的冲击举步维艰……一系列问题亟待解决,与此相对的是,2007年,政府将全面推行防沉迷系统与网络实名制计划;网吧正规化的道路正在越走越宽;游戏代练和虚拟交易也将得到进一步控制。 2006年是中国网络游戏精彩的一年,是中国游戏历史上应该记住的一年,本专题将与读者一同回顾2006年中国游戏曾经走过的日子,我们有理由相信,2007年,中国游戏将为我们准备更多惊喜。 2007年,中国网络游戏,期待成熟。
In 2006, the online game market in China, if it is not described in the rhetoric of stormy seas, is still surging in the noisy society. Review this year, events, small things, new things, after another; condemning, praising, loud noise, voice. Shanda transformation, focusing on capital operation is not the original intention, but due to the grand box did not achieve the desired success; Ninetowns because of “World of Warcraft” caught in the target of the situation, so many non-professionals mention the online games will think of NINETOWNS ; Shi Yuzhu the “journey” red-hot, the business geeks out of routine routine cards, the market has a very accurate sensitivity to CCTV do game advertising crab spirit of the world. At the same time, the full blossoming of the game industry still can not conceal the awkwardness behind a bustling market. At present, there are still many troubles in front of the game industry. The shortage of funds has made R & D more difficult. The game companies have been paying attention to social responsibility issues. The scale of the game manufacturers affected by the channels and the market struggling ... ... a series of problems to be solved, on the contrary, in 2007, the government will fully implement anti-addiction system and network of real-name program; Internet cafes regularization of the road is getting wider ; Game generation and virtual trading will also be further controlled. 2006 is a wonderful year for online games in China. It should be a year that should be remembered in the history of Chinese games. This topic will be reviewed together with readers on the days when Chinese games passed in 2006. We have reason to believe that in 2007, Will prepare more surprises for us. In 2007, China’s online games, looking forward to maturity.