一、公益动画广告简介公益广告是为公众谋利益和提高福利待遇为目的而设计的广告;是企业或社会团体向消费者阐明它对社会的功能和责任,表明自己追求的不仅仅是从经营中获利,而是过问和参与如何解决社会问题和环境问题这一意图的广告,它是指不以盈利为目的而为社会公众切 I. Brief introduction of public service animation advertisement Public service advertisement is an advertisement designed for the public’s interest and welfare improvement. It is an enterprise or social organization that clarifies to consumers the functions and responsibilities of the public to the society, and shows that the pursuit of it is not only from the business But rather to advertise and intend to intervene and participate in the attempt to solve the social and environmental problems. It refers to the public interest not to profit for the purpose of cutting the public