中国市场经济经过20余年的发展,已逐渐进入了相对过剩经济时代,市场竞争越来越激烈,商家为此左右折腾,四处出击,经历过广告战、渠道战、终端战之后,商家才发现,他们在舍本逐末,忽视了对消费者的了解和深入研究,而营销策略的制定,从品牌、价格、包装、广告再到终端,都必须充分考虑消费者的态度和行为。 After more than 20 years of development, the market economy in China has gradually entered the era of relative surplus economy. The market competition is becoming more and more fierce. Businesses are tossing around and attacking everywhere. After the advertisement war, channel warfare and terminal war, At the end of their life and death, they ignore the consumer’s understanding and in-depth study, and the formulation of marketing strategy, from the brand, price, packaging, advertising and then to the terminal, must take full account of consumer attitudes and behavior.