二、卖场布局及商品配置 零售业,特别是超市业所获利润的多少,取决于顾客在店内的停留时间以及顾客游离时接触到商品的多少。有效地诱导顾客,最大限度地延长顾客在店内的行走距离,创造使其能欣赏到更多的商品的布局环境,是卖场管理的重点,也是摆在零售企业经营者面前的一个难题。国外零售企业经过长期的研究和实践摸索出的卖场布局和商品配置三原理,即“客导线、主辅通道、磁石效应卖场”,成为解答这一难题的有效处方。 “客导线、主辅通道、磁石效应卖场”的宗旨是 Second, the store layout and product configuration Retail, especially the supermarket industry profits, depending on the length of time customers stay in the shop and when customers come into contact with the number of free products. Effectively induce customers to maximize the customer’s walking distance in the store to create a layout environment that enables them to enjoy more merchandise, is the focus of store management, but also placed in front of a retail business operators a problem. After long-term research and practice, foreign retailers find out the three principles of store layout and product allocation, that is, the “customer guideline, the main and auxiliary channels, and the magnet effect store” have become effective prescriptions for solving this difficult problem. “Passenger wire, the main channel, the magnet effect store” is the purpose