曾经是淮阴市第一利税大户的淮阴烟厂,在经济转轨中有过失落的困惑,亏损的阴影曾笼罩着这个地方企业。但两年时间,淮烟就打了翻身仗,又成淮阴地区首屈一指的利税大户。他们是怎么走出低谷的?厂长何泽华说:“企业走出低谷的过程。实际上就是国有企业走向市场的过程。我们抓的是质量,重的是品牌。” Huaiyin Tobacco Factory, once the largest profit-taxable company in Huaiyin City, had been confused in the economic transition. The shadow of losses once shrouded this local enterprise. However, within two years, Huai Yan turned upside down, and became the second largest profit tax in the Huaiyin region. How did they get out of the trough? Director He Zehua said: “The process of getting companies out of the trough is actually the process of state-owned enterprises going to the market. We are focusing on quality and the brand is the most important thing.”