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21世纪中国,企业超速成长,品牌制胜,需要超凡战略经营者。 2004年中国,一位又一位企业家突破有限的环境资源和陈旧的经营格局,以超强决心和开创性理念,造就了一个又一个产业奇迹。《经营者》对这些经营者的调查发现:他们的经营,并非外界想象,仅仅源于成长的欲望和做强的冲动;与此相反,他们无一不是经历了几十年商海沉浮,饱受失败与挫折的打击,但从中锻造出的判断力和意志力,以及超于常人的心志毅力, 使其在当前的经营中,更具自信和远见。战略经营,既是这些经营者超速发展的基石,也是品牌构建的契机,不仅是大思路、大手笔的雄浑气魄,更兼备长远眼力和坚强实力。
In the 21st century, enterprises in China are growing rapidly and their brands win, and they need extraordinary strategic operators. In 2004, one after another, an entrepreneur in China broke through limited environmental resources and outdated management patterns. With super determination and groundbreaking ideas, one after another industrial miracles were created. The “managers” survey of these operators found that their business, not the outside world imagination, stems from the desire for growth and strong impulse; on the contrary, they are all gone through decades of ups and downs, suffer Failure and frustration hit, but the forge of judgment and willpower, as well as beyond the ordinary people's perseverance, so that in the current business, more confidence and foresight. Strategic management is not only the cornerstone of these operators to speed up the development, but also an opportunity for brand building. It is not only a big idea and generous style, but also has both long-term and strong capabilities.