在国内知名的知识问答社区,有一个关于奢侈品的问题曾经一度占领了热议榜的前列——“在奢侈品行业里面,哪些品牌的产品明显低于其品牌价值?或者哪些品牌压根不值钱?”奢侈品行业前从业者葛巾认为,奢侈品牌这个范围过于广泛,就算将它细化到服饰、珠宝、钟表领域,也是一个极为庞大的工程,而且,由于其不同系列的市场定位有所区分,因此,简单地评判某个品牌的含金量,未免有失偏颇。比如,Giorgio Armani Prive依 In the well-known knowledge-based community in the country, one issue on luxury has once occupied the top of the list - “Which brands are significantly below their brand value in the luxury goods industry or which brands are not Valuable? ”Luxury towel industry practitioners Ge towel that the luxury brand this range is too broad, even if it is refined to clothing, jewelry, watches and clocks, is an extremely large project, and, due to its different series of market positioning There is a difference, therefore, simply to judge the gold content of a brand, it is too biased. For example, Giorgio Armani Prive according to