一、传媒集团核心竞争力的内涵美国战略学家汉尔德与哈默认为,“企业是一个知识的集体,企业通过积累过程获得新知识使之融入企业的正式的和非正式的行为规范中,从而形成左右未来积累的主导力量,即核心能力。”①核心能力并不是企业内部人、财、物的简单叠加,而是使企业在市场中 I. The Connotation of the Core Competence of Media Group According to Hans and Hammer, strategists in the United States, “Business is a collective of knowledge, and enterprises acquire new knowledge through the process of accumulation to integrate them into formal and informal codes of conduct of enterprises , So as to form the dominant force accumulated in the future, that is, the core competence. ”① The core competence is not a simple superposition of people, money and goods in the enterprise, but rather the enterprise in the market