在“世博热”中,有一个媒体同样热了起来,热得让老百姓难以离开。这个媒体就是上海的东方明珠移动电视。在无线数字广播技术的重要支撑下,一个能够第一时间发布突发、预警讯息,将政府、社会、百姓的主流声音广而告之的户外媒体已经显示其独到的传播价 In the “Expo hot ”, there is a media hot up, so hot that people are difficult to leave. This media is the Shanghai Oriental Pearl mobile TV. In the wireless digital broadcasting technology, an important support, an able to release the first burst of early warning messages, the government, society, the public outreach of the mainstream voice of the public media has shown its unique price