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传统广播媒体的优势在于信息快、易接收、覆盖面广、受众多。与报纸、杂志相比,它还具有声音的优势,能拉近媒体与受众的距离,具有亲近感、可信度,还能为包括文盲和失去视力的人在内的大多数人所接受。目前,广播仍是人们获得信息的重要来源。在电视普及的国家,广播的某些优势遇到了挑战,广播传统的落地方式需要改进,尤其是调幅发射,由于干扰多、音质差,受众大大减少,其生存与发展问题更是迫在眉睫。因此,新兴的互联网成为广播媒体以高科技求发展的选择之一。当前我国宽带互联网用户已近千万户,网上视音频播放量增长很快,从而推进了我国网上广播的发展与普及。
The advantage of traditional broadcast media lies in fast information, easy to receive, wide coverage, and many. Compared with newspapers and magazines, it also has the advantage of sound, which can bring media and audience closer to each other, have closeness and credibility, and accept the majority of people, including those who are illiterate and have no vision. At present, broadcasting is still an important source of information for people. In countries where television has been popularized, certain advantages of broadcasting have encountered challenges. The broadcasting traditional way of landing needs to be improved. In particular, the launch of amplitude modulation has a serious problem of survival and development because of the interference and poor sound quality. Therefore, the emerging Internet has become one of the broadcast media’s high-tech development options. At present, there are nearly 10 million broadband Internet users in our country, and the amount of online video and audio playback increases rapidly, thus promoting the development and popularization of China’s online broadcasting.