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广告设计类专业是应用性极强的专业,要求学生具备很强的实践能力。在大学阶段对本科生进行广告设计与制作的专业实战训练具有很重要的意义。广告设计专业的课程既有全面系统的理论性,又有很强的实践性,我们不但要传授学生设计方面的基础知识,更重要的是通过“专业体验”着重提升学生的专业素养,加深他们对广告业务流程的了解,培养商业广告的创意与制作能力,全面塑造和提升学生的综合职业能力以及项目规划与管理能力。在当今广告设计发展的大背景下我们要努力建设“毕业就上岗,创意与制作同行”的实践型人才培养模式。
Advertising design specialty is a highly applied professional, requires students to have a strong practical ability. It is of great importance to carry out the professional combat training of undergraduates in the design and production of advertisements at the university level. The courses of advertisement design are not only comprehensive and systematic, but also very practical. We should not only impart the basic knowledge of student design, but more importantly, enhance the students’ professional accomplishment through “professional experience Deepen their understanding of the advertising business process, cultivate the creative and production ability of commercial advertisements, and comprehensively shape and enhance the students’ comprehensive professional ability and project planning and management capabilities. In today’s ad design and development of the context we must strive to build ”graduate on the job, creative and production counterparts," the practice of personnel training mode.