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虹影顺应“日常生活审美化”和“审美日常生活化”时代潮流,从文本创作、媒介炒作、经纪人代理等环节主动配合出版商的包装策划,将自己的作品打造成消费社会语境下的文学品牌,其小说存在明显的商品化倾向。主要表现在“身体消费:作为权力场的欲望之躯”、“历史消费:在纪实与虚构中腾飞的底层叙事”、“包装与炒作:商业写作时代幸运的弄潮儿”三个方面。
Hong Ying adapts to the aesthetic trend of “everyday life” and “aesthetic daily life,” and takes the initiative to work with publishers’ packaging plans from the aspects of text creation, media speculation and agency of brokers to make their works into consumption Literary brand under the social context, there is a clear commercial tendency. Mainly in the “consumption of the body: the body of the desire as a power field”, “historical consumption: the bottom of the narrative in the documentary and fictional”, “packaging and speculation: the era of business writing fortunate beach-goers ” Aspects.