景区在区域旅游经济发展中具有不可替代的作用,景区的快速发展必将创造更大的经济效益和社会效益,也必然面临更多的矛盾与问题,如何解决景区发展中存在的矛盾,文章在学习借鉴国内成功经验的基础上,针对莽山旅游发展的现状,提出旅游运营体制如何有效创新、旅游发展和品牌如何定位、怎样制造核心吸引物、怎样打造品牌效应等方面进行了思考与建议,旨在为国有景区旅游发展提供参考意见。 Scenic spots in the development of regional tourism economy has an irreplaceable role in the rapid development of scenic spots will create greater economic and social benefits, will inevitably face more conflicts and problems, how to solve the contradictions in the development of scenic spots in the article On the basis of learning from the successful experiences in our country, aiming at the status quo of tourism development in Mt. Mangshan, some suggestions and suggestions on how to effectively innovate the tourism operation system, how to orientate tourism development and brand, how to make core attraction and how to build brand effect, Aims to provide reference for the development of tourism in state-owned scenic spots.