经营者是消费维权社会共治中极为重要的一环。经营者主动为之,则事半功倍;经营者被动为之,则事倍功半。近年来,尤其是新《消法》实施后,面对消费投诉量大面广、新兴消费方式不断涌现的客观现实,浙江工商系统创新思路,多措并举,强化经营者对消费者的责任意识,推动消费环节经营者自律,鼓励消费纠纷发生后经营者与消费者第一时间自行和解,取得了较好的社会效果。一、“诉转案”和行政责令,形成机制倒逼经营者自律,不能仅靠其自发形成,而是需要监管部门推动,更需要制度的推动。《浙江省实 Operators are an extremely important part of the social co-governance of consumer rights protection. Managers take the initiative, then do more with less; operator passive, it is less effective. In recent years, especially after the implementation of the new “Consumer Law”, in the face of the objective reality that consumers consume a large amount of complaints and emerge emerging consumption patterns constantly, the innovative ideas of Zhejiang Industrial and Commercial Bank system make every effort to reinforce the sense of responsibility of consumers to consumers , To promote self-discipline of consumer operators, to encourage operators and consumers to reconcile themselves the first time after consumer disputes, and achieved good social effects. First, “lawsuit transfer ” and the administrative order, forming mechanism forcing operators to self-discipline, can not rely on its spontaneous formation, but need to promote the regulatory authorities, but also the need to promote the system. "Zhejiang Province real