俗话说,佛靠金装,人靠衣装。同样,商品也需要包装。因为一个好的包装本身就是一件艺术品,它能够激发顾客的购买欲。然而近年来,一些厂商盲目在商品的外包装上花功夫,为追求外包装的档次、豪华,甚至于舍本求末。包装成本高于其商品本身数倍,这种“金玉其外,败絮其中”的商品,已违背了商品包装的真正意义。 As the saying goes, Buddhas rely on gold and people rely on clothing. Similarly, goods also need packaging. Because a good package is itself a work of art, it can stimulate customers’ desire to buy. However, in recent years, some manufacturers blindly spend their time on the outer packaging of goods, in order to pursue the level of packaging, luxury, and even seek the end. The cost of packaging is several times higher than that of its own product. This kind of commodity, which is “outside of its quality”, has violated the true meaning of commodity packaging.