近来,韩国电视剧《来自星星的你》风靡全国,甚至成为了两会期间的话题,形成一种特有的文化现象。反观国内,却鲜少有这样成功的文化输出。文化,是一个民族的旗帜,也是一个国家立足世界的根基。电力企业,作为关系国计民生的公用事业组织,更应该以自身独特的文化基因,传播卓越的品牌理念,塑造良好的社会形象,成为文化建设和文化管理的先锋和楷模。近些年来,电力企业在企业文化建设的道路上不断探索,积极实践,取得了丰硕的成果,也积累了宝贵的经验。然而,为什么我们的企业理念和价值观却难以像苹果、海尔、华为等企业那样为大众所认知和接受呢?为什 Recently, the Korean television drama “You From the Stars” has swept the country and even became a topic during the two sessions, forming a unique cultural phenomenon. In contrast, there are few successful cultural exports in China. Culture is the banner of a nation and the foundation of a country based on the world. Electric power companies, as a public utility company related to the national economy and people’s livelihood, should use their own unique cultural genes to disseminate outstanding brand concepts, shape a good social image, and become a pioneer and model for cultural construction and cultural management. In recent years, the power companies have continued to explore on the road of corporate culture construction and have been actively practicing. They have achieved fruitful results and accumulated valuable experience. However, why is our corporate philosophy and values ​​difficult to recognize and accept for the general public like Apple, Haier, and Huawei? Why?