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一、新媒体环境下对农电视频道的发展困境新媒体环境下对农电视媒体“互联网+”的特征日益显著,都在逐步向集传统媒体、新闻网站、App终端等于一身的全媒体融合演变。但是其发展存在的困境和问题也长期存在,对农电视频道在策划、制作、传播、反馈、互动、分享等方面都面临新的课题,特别是节目生产如何进行转化以适应多屏传播的要求和跨媒体呈现、对农电视频道的运营如何以新的形态拓展和延伸阵地等。1.互联网普及率和新媒体使用成本制约对农电视频道的新媒体拓展对农电视频道在新媒体环境下的传播效果与新媒
First, the new media environment for the development of agricultural TV channel predicament New media environment for rural TV media “Internet + ” features are increasingly significant, are gradually set to traditional media, news sites, App terminals equal to a full media Fusion evolution. However, the difficulties and problems existing in its development have also existed for a long time. New challenges have been encountered in the planning, production, dissemination, feedback, interaction and sharing of agricultural TV channels. In particular, how to transform program production to meet the requirements of multi-screen transmission And cross-media presentations, how to expand and extend the operation of agricultural television channels with new forms and so on. 1. Internet penetration and new media usage costs restrict the expansion of new media outlets for agricultural TV channels and the transmission effect of agricultural TV channels to new media environments and new media