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互联网掀起的电子商务热潮愈演愈烈,越来越多从事服装行业的人,都投身网络大潮中经营自己的事业。那些依靠低成本网络运营进行销售的品牌如“森林小树”、“凡客”等,被冠以“网络品牌”的新称呼,其销售量100%是通过互联网渠道完成的。而那些在实体店有着不错销售业绩的品牌,也正在进入互联网,比如日本的优衣库、中国的太平鸟等。当然,还有目前持观望态度的品牌,如伟志、雅戈尔等。网络让人们有了低成本创建自有品牌的可能,网络也让一些品牌商拓宽了自己的渠道。
The rise of the Internet e-commerce craze intensified, more and more engaged in the apparel industry, have joined the tide of the network to run their own businesses. Those who rely on low-cost network operators to sell the brand such as “forest tree”, “Fanke” and so on, was named “network brand ” new title, the sales volume 100% is done through the Internet channel of. And those who have good sales performance in the store brand, is also entering the Internet, such as Japan's UNIQLO, China's Waxwing and so on. Of course, there are currently wait and see attitude of the brand, such as Weizhi, Younger and so on. The Internet has made it possible for people to create their own brands at low cost, and the Internet has also allowed some brands to broaden their channels.