越南是中国一衣带水的邻邦,越南和中国有着长达千年的历史与文化联系。通过调查研究,总结了越南商业文化在商业习俗、商业礼仪、语言沟通、非语言沟通、企业文化、团队精神、商业活动中礼物的选择、女性在商业活动中的地位等多方面的特征,提炼了越南中资企业语言文化服务的需求,提出了中国企业走出去的几点启示。 Vietnam is a neighbors of China’s belt waters and Vietnam and China have thousands of years of history and culture. Through the investigation and study, the author summarizes the characteristics of Vietnamese business culture in terms of business practices, business etiquette, language communication, non-verbal communication, corporate culture, teamwork, gift selection in commercial activities, and women’s status in commercial activities. The needs of Vietnamese-Chinese enterprises in language and culture services, put forward some inspiration for Chinese enterprises going global.