企业要长期发展、永续经营,必须借助媒体进行品牌形象的塑造,将自己是一个正当、守法、受到消费者尊重的品牌形象传递出去。赵怡指出,在台湾,企业通行的做法就是通过媒体做慈善公益,或者企业特殊的领导者以专家的形象出现在公众面前。在资金投入上,一个公认的比例则是将企业每年经营收入的 To long-term development of enterprises, sustainable development, we must use the media to shape the brand image, will be a legitimate, law-abiding, consumers are respected brand image passed out. Zhao Yi pointed out that in Taiwan, the common practice of enterprises is to make charity public welfare through the media, or the special leader of an enterprise appears in the public as an expert. In the capital investment, a recognized ratio is the annual operating income of the enterprise