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自约瑟夫·奈提出“软实力”这一概念以来,世界各国对文化软实力的讨论和关注不断升级,又恰逢处于互联网全球化的信息爆炸时代,世界各地的交流和融合不断加速,逐渐再向地球村发展,文化产业所带来的文化影响力逐渐受到众多发达国家的密切重视,新一轮的世界竞争将在文化的终端打响。随着我国改革开放的不断深入与经济的快速发展,人民对于文化的需求日益增加,国家形象的建立也有利于民族自豪感的培养。文化产业在国家综合实力建设中的重要地位逐渐显现。本文通过研究分析了文化软实力的作用及我国的现状,从国家文化内在需求、文化政策需要以及国外的案例分析等几个方面浅析文化产业对国家形象塑造的影响,分析应以何种方式塑造更好的国际形象。
Since Joseph Nye made the concept of “soft power”, the discussion and concern of cultural soft power in various countries around the world have been escalating, which coincides with the era of information explosion in the globalization of the Internet. The exchange and integration in various parts of the world are accelerating. And gradually to the global village development, cultural influence brought by the cultural industry gradually by many developed countries pay close attention to a new round of world competition will be started in the cultural end. With the deepening of China’s reform and opening up and the rapid economic development, the people’s demand for culture is increasing day by day. The establishment of a national image is also conducive to the cultivation of national pride. The important position of cultural industry in the construction of comprehensive national strength has gradually emerged. This article analyzes the effect of cultural soft power and the current situation in our country, analyzes the influence of cultural industry on shaping national image from the aspects of national culture internal demand, cultural policy needs and foreign case analysis, Create a better international image.