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“2006中国品牌建设十大案例评选颁奖典礼”在上海举行。伊利集团利用刘翔打破世界纪录这一事件进行全方位体育营销,并以“刘翔速度”在与国际巨头的竞争中脱颖而出,入选“2006中国最佳品牌建设十大案例”。
The “2006 China Brand Building Ten Awards Ceremony Award Ceremony” was held in Shanghai. Yili Group made use of Liu Xiang’s event to break the world record to carry out all-round sports marketing, and took the “Liu Xiang speed” to stand out from the competition with international giants, and was selected as “Top Ten Cases of Best Brand Construction in China 2006”.