搞好内部营销 ,可以提高顾客的满意度和忠诚度 ,保证企业对外部需求的快速反应 ,从而提升企业的竞争力。实施内部营销 ,必须充分了解内部顾客需求 ,并对内部市场加以细分 ,提供适当的产品和服务。同时要保证内部营销渠道畅通 ,构建人性化的制度环境等。 Improve internal marketing, customers can improve customer satisfaction and loyalty, to ensure rapid response to external demand, thereby enhancing the competitiveness of enterprises. The implementation of internal marketing, we must fully understand the needs of internal customers, and internal market segments to provide the appropriate products and services. At the same time, we must ensure that the internal marketing channels open, build a humane system environment.