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本文以首都图书馆北京记忆微信平台为调查对象,采用后台数据统计方法,进行平台菜单分析、图文分析、用户分析、消息分析和用户满意度调查,从(1)加强平台宣传,获取用户关注度;(2)调动用户情感诉求,激发规模效应;(3)依托优质资源,构建北京记忆平台生态圈;(4)挖掘大数据价值,完善互动功能;(5)设置关键词回复,提供精准化服务等5个方面提出改进建议。
In this paper, the Beijing Library of WeChat Library in Beijing Capital Library is taken as the research object, and the background data statistics method is used to conduct platform menu analysis, graphic analysis, user analysis, message analysis and user satisfaction survey. From (1) Degree; (2) to mobilize the user’s emotional appeal, to stimulate the scale effect; (3) relying on high-quality resources to build Beijing Memory Platform ecosystem; (4) digging big data value, improve interactive functions; (5) set the keyword reply, to provide accurate Service and other five aspects put forward suggestions for improvement.