世界经济局势到现在已经演变成了一体化的格局,中国在的经济也是遵循着这一规律发展的。既然谈到全球的一体化,自然要涉及到经济与文化的交流和沟通,这个过程中,传播媒介这个平台起到了举足轻重的作用。全球经济一体化的进程有其自身特点,在这个一体化的过程中,传播媒介就成为了一个沟通的桥梁和支柱。最早的沟通就是产品的推广,后来发展到企业形象的宣传,到了最后文化以及文化方面的产品也进入这一行列。传播媒介对于经济的发展至关重要,与此同时,经济的发展也对传播媒介本身产生了影响。到了全球经济一体化的时候,经济和传播媒介已经不可分离。 The world economic situation has evolved into an integrated pattern so far, and China’s economy follows this law. Since we talk about the global integration, we naturally need to talk about economic and cultural exchange and communication. In this process, the media platform plays a decisive role. The process of global economic integration has its own characteristics. In this process of integration, the media has become a bridge and pillar of communication. The earliest communication is product promotion, and later developed into the corporate image of the publicity, to the final culture and culture products also entered this ranks. At the same time, the economic development has also had an impact on the media itself. By the time of global economic integration, the economy and the media have become inseparable.