北京奥运会举办一周年再看中国体育品牌,正处在百花争妍之时,可是繁华背后仍有一些不可回避的困难和暗流。内有同行激烈的竞争,外有实力雄厚的国际大品牌排挤,如何寻找出路,走出夹缝,是每个国内体育品牌商家要考虑的问题。 The first anniversary of the Beijing Olympic Games and then look at the Chinese sports brand, is in the hundred flowers Zhengyan time, but there are still some unavoidable difficulties behind the undercurrent and undercurrents. There are fierce competition within the same industry, the strength of a strong international brands crowded out, how to find a way out of the cracks, every domestic sports brand business issues to be considered.