当今中国,网络营销还算是一种新的营销形式,博客营销是网络营销中偏前卫的营销方式。博客营销能给企业带来潜在用户和维护现有用户,推广企业网站,与客户进行深入的网上互动交流。同时,博客营销作为一种新的网络营销手段,有许多潜在的不足和不成熟之处。本文尝试系统地总结博客营销给企业带来的利弊,希望对已经实行博客营销的企业和还没有接触博客营销的企业提供一些参考,更希望抛砖引玉,吸引更多学者对博客营销的关注和思考。 Today’s China, online marketing is still a new form of marketing, blog marketing is avant-garde marketing network marketing. Blog marketing can bring potential users to enterprises and maintain existing users, promote corporate websites, and customers conduct in-depth online interaction. At the same time, blog marketing as a new means of online marketing, there are many potential shortcomings and immaturity. This article attempts to systematically summarize the advantages and disadvantages brought by blog marketing to enterprises, hoping to provide some reference to enterprises that have implemented blog marketing and not yet contacted with blog marketing, and hope to attract more scholars to attract more scholars’ attention and reflection on blog marketing.