客户关系管理(CRM),其核心思想是将企业的客户作为最重要的企业资源。现代管理从过去的以产品为中心转向以客户为中心,这一重大管理观念的转变,必然影响到会计的发展,应建立适应客户关系管理的新型会计体系。而CRM项目课程是建立适应客户关系的新型会计体系的必备课程。为适应毕业生就业的市场需求,有必要开设CRM项目课程。 Customer relationship management (CRM), the core idea is to use the company’s customers as the most important corporate resources. The shift from modern product-centered management to customer-focused management of modern management will inevitably affect the development of accounting and should establish a new accounting system that is adaptive to customer relationship management. The CRM project curriculum is to establish a new accounting system to adapt to customer relationships, the necessary courses. In order to meet the market demand of graduate employment, it is necessary to set up CRM project courses.