论文部分内容阅读
在电视发展面临“内忧外患”的形势下,江苏卫视凭借其对价值观的坚守、对品牌的提升、对品质的追求和对创新精神的发扬,在卫视频道第一阵营之中占据着重要位置。面对这场厮杀混战,江苏卫视始终不曾迷失方向,反而愈加清醒地知道自己肩扛的责任,及时找准自己的定位,在雷同题材的重重包围中找到创新的突破口,在电视荧屏中树立了一个差异性十足的平台。对社交思维的挖掘、对极致思维的发挥、对创新的坚持、对品质的追求、对品牌的维护使得江苏卫视永远在坚守主流价值观的同时屡出奇招。
With the development of television facing “internal and external problems”, Jiangsu Satellite TV occupies an important position in the first satellite TV channel by virtue of its adherence to values, the promotion of its brand, its pursuit of quality and its promotion of innovative spirit. position. In the face of this fight melee, Jiangsu Satellite TV has never lost its direction, but more aware of their shoulders more clearly aware of the responsibility to identify their own position in time, surrounded by the same subject matter to find a breakthrough in innovation in TV screen set a A very different platform. The excavation of social thinking, the ultimate thinking of the play, the insistence of innovation, the pursuit of quality, brand maintenance makes Jiangsu Satellite TV always stick to the mainstream values at the same time recurrent surprises.