中央领导同志在今年初指出,要增强宣传思想工作的针对性,实效性和吸引力、感染力,使我们的宣传思想工作更加贴近实际,贴近群众、贴近生活。概括起来说,就是增强“两性”、“两力”、“三贴近”。作为党报来说,增强实效性就是要达到舆论引导的有效性,而实现舆论引导的有效性的前提就是增强吸引力和感染力,手段和方法就是贴近实际、贴近群众、贴近生活。为此,湖南日报编委会多次召开专题研究会,在深刻领会中央领导同志、中宣部、省委宣传部关于进一步改进新闻报道工作的要求的基础上,根据当前 At the beginning of this year, the central leading comrades pointed out: To enhance the pertinence, effectiveness and attraction and appeal of propaganda and ideological work, we should make our propaganda and ideological work more realistic and close to the masses and closer to life. To sum up, it is to enhance “two sex ”, “two forces ”, “three close ”. As a party newspaper, enhancing effectiveness is to achieve the effectiveness of media guidance, and the premise of achieving the effectiveness of media guidance is to enhance the attractiveness and appeal. The means and methods are to be close to the reality, to the masses and to life. To this end, Hunan Daily editorial committee held several symposiums on the basis of profound understanding of the requirements of the Central Government’s leading comrades, the Central Propaganda Department and the Propaganda Department of the Provincial Party Committee on further improving the work of news reports,