在戴尔八年,令肖三乐最有激情做的事情是:如何让戴尔,这个曾经规规矩矩的理工男,成为一个更张扬、个性、有意思的“戴尔中国”。在全球PC市场年度整体销售额两位数下滑之时,戴尔依旧以每年两位数的销售额增速逆势而上。作为全球三大PC厂商之一,戴尔也是一家专注于端到端解决方案的企业,并且在高端笔记本业务取得不错的增速。但是,随着智能手机的崛起,消费者的巨变,PC行业所代表的先进性、关注度早就渐失。“还在认真卖电脑”的戴尔,如何吸引沉溺于手机而不是电脑的 In Dell eight years, so Shaw San Le most passionate thing is: how to make Dell, the once-honored Polytechnic male, become a more publicity, personality, interesting “Dell China ”. In the global PC market year overall double-digit sales decline, Dell is still double-digit annual sales growth contrarian. As one of the top three PC vendors in the world, Dell is also a dedicated enterprise focusing on end-to-end solutions and has achieved good growth in the high-end notebook business. However, with the rise of smartphones, the tremendous changes in consumers and the advanced nature represented by the PC industry, attention has long been lost. “Still selling the computer ” Dell, how to attract addicted to the phone instead of the computer