在一个细分化的市场中,每个企业因营销目的、资源和实力的不同而具有不同的竞争地位。西方营销学家因此把它们分为市场主导者、市场挑战者、市场跟随者和市场补制者四个层次。挑战者虽然没有主导者那样雄厚的经营实力和巨大的市场占有率,但是它们有自己的优势和特色。挑战者既可不畏强势,抢占市场主 In a segmented market, each company has a different competitive position due to different marketing purposes, resources, and strengths. Western marketing scientists therefore divide them into four levels: market leaders, market challengers, market followers, and market makers. Although the challenger does not have the strong operating strength and huge market share as the leader, they have their own advantages and characteristics. The challenger can not only resist the strong and seize the market master