电视台要吸引人的注意,必须有好的栏目,而好的栏目要能引起人的长期关注,除了有好的内容外,很重要的是要有一位好的主持人。因为,电视作为视听媒介和文化媒介的载体,它的闪光处就在于声色俱全的画面。巴特尔认为,对画面的信息解码可以分为三个层次:语言讯息、被编码的肖似图像 To attract attention, the television station must have a good section, and a good section should attract people’s long-term concern. In addition to having good content, it is very important to have a good host. Because television, as a vehicle for audiovisual and cultural media, its flash lies in its full-fledged picture. According to Battle, the decoding of the picture information can be divided into three levels: language message, encoded similar image